Buy Now, Pickup In-Store (BNPIS) is a service that allows retail customers to purchase items online and pick them up at a local store. This service is typically offered by larger retailers who have both an online and brick-and-mortar presence. This service is becoming increasingly popular among retailers as it can increase sales and encourage customer loyalty.

How Can BNPIS Increase Sales?

Offering BNPIS can be a great way for retailers to increase sales, as it provides customers with the convenience of shopping online but without the wait time for shipping. There are several ways in which BNPIS can increase sales for retailers. First, customers who use the service are more likely to make additional purchases while they are in the store picking up their items. Second, BNPIS can help to increase foot traffic to the store. Finally, customers who use BNPIS tend to be more loyal to the retailer, which can lead to repeat business.

For retailers, BNPIS can also help to improve in-store traffic and reduce inventory levels. Setting up BNPIS is typically fairly straightforward, and most major retailers already have the infrastructure in place to offer this service.

How does Buy Now Pickup In Store Work for Retailers?

Setting up BNPIS is relatively simple for retailers. First, retailers need to create a page on their website where customers can select the items they wish to purchase and choose the option to pick up in-store. Once the order is placed, the retailer will need to fulfill the order and prepare the items for pickup. Customers will then be able to come to the store and pick up their items at their convenience.

There are a few things to keep in mind when setting up BNPIS. First, it is important to ensure that staff members are aware of how the process works and are able to assist customers who are picking up their orders. Second, it is important to have a dedicated area for BNPIS orders so that they can be easily found and retrieved by customers. Finally, it is important to keep track of inventory levels to ensure that items are available for pickup when customers come to the store.

How to Set Up Buy Now Pickup In Store

Below is a brief description of how to setup BNPIS.

1. Create a page on your website where customers can select items and choose the option to pick up in-store.
2. Fulfill the order and prepare the items for pickup.
3. Customers will come to the store and pick up their items at their convenience.
4. Ensure that staff members are aware of how the process works and can assist customers who are picking up their orders.
5. Have a dedicated area for BNPIS orders so that they can be easily found and retrieved by customers.
6. Keep track of inventory levels to ensure that items are available for pickup when customers come to the store.

Compatible POS & Ecommerce Platforms for BNPIS

There are many POS and ecommerce platforms that are compatible with BNPIS. Some of the most popular platforms include Shopify, Magento, and WooCommerce.

• Shopify

Shopify is a POS system that offers a Buy Now, Pick Up In-Store feature. This feature can be enabled by going to the Settings page and selecting the checkbox next to “Enable buyer to pick up orders in person.”

• Magento

Magento is another POS system that offers a BNPIS option. To enable this feature, go to the Magento Admin Panel and navigate to Stores > Configuration > Sales > Pickup In-Store. Then, set the Enable Pick Up In-Store Option to “Yes” and click Save Config.

• WooCommerce

WooCommerce is a popular ecommerce platform that also offers BNPIS. To enable this feature, go to the WooCommerce Settings page and select the checkbox next to “Enable Buy Now, Pick Up In-Store.”

If you are considering implementing BNPIS, consider using one of the POS or ecommerce platforms that are compatible with this system. This will make it easier to set up and manage your BNPIS system.

There are many benefits of using BNPIS. For customers, it offers convenience and saves time. For retailers, it can help increase sales and improve customer satisfaction. But there also can be drawbacks to BNPIS.  Let’s look at the pros and cons of BNPIS.

Pros and Cons of Buy Now Pickup In Store

There are both pros and cons to using a BNPIS system. Some of the biggest benefits include:

– Increased sales: When customers have the ability to purchase items online and pick them up in-store, they’re more likely to make a purchase. This is because they don’t have to wait for their items to be shipped; they can just buy them and pick them up when it’s convenient for them.

– Improved customer satisfaction: Customers are often more satisfied with their purchase when they can pick it up in-store. This is because they don’t have to worry about their items being damaged during shipping or lost in the mail.

– Reduced returns: When customers are able to pick up their purchase in-store, they’re less likely to return it. This is because they’re able to inspect the item before they leave the store and make sure that it’s exactly what they wanted.

Some of the biggest drawbacks of using a BNPIS system include:

– Increased costs: POS and ecommerce platforms that offer BNPIS compatibility often come with increased fees. This is because these platforms have to invest in the infrastructure necessary to support BNPIS transactions.

– Limited POS and ecommerce platforms: As mentioned above, not all POS and ecommerce platforms offer BNPIS compatibility. This means that you may have to switch to a different platform if you want to offer this feature to your customers.

– Increased complexity: BNPIS systems are often more complex than traditional POS and ecommerce systems. This is because they have to integrate with both online and offline systems. This can make training employees on how to use the system more difficult.

There are a few things to keep in mind when offering BNPIS, such as making sure that inventory levels are accurately updated in real-time and that customers are aware of any potential pickup fees. Overall, though, BNPIS is a great way to provide an excellent customer experience and boost sales for retailers.

If you’re currently using a POS or ecommerce platform that doesn’t offer BNPIS compatibility, don’t worry; there are many POS and ecommerce platforms that do offer this feature.

If you are looking to update your POS system or just need credit card processing options for your customer to participate in BNPIS then Balanced Processing Partners are the leading service providers that offer payment processing options for your business as well as consultants who can review your existing system and make recommendations that may work better for your business.

Please reach out to us at (800) 354-6256 or [email protected] and let our qualified staff help you review your current business setup and see how we can help improve your setup so you can increase your business sales.