There are many options available for online payment processors, as you likely know. You can accept credit cards or other traditional payments through payment processors right from your website. The best online payment processor sites offer features that will improve your business and customer experience. You can access specific features with many popular e-commerce services providers. It’s important that you understand the differences between each level before you decide on which one is right for you.
A payment processor is one of the best things you can do for your online business. You will be able to take credit card payments from your customers who are interested in purchasing what you sell. This can be done by signing up for a reputable company, and then searching for the best features for your needs.
Your website can be the difference between success and failure. Your website is more than just turning away customers. If your site doesn’t look professional or if it loads slowly, if your pages don’t load quickly, and if your site has no payment options, your site can make or break your business. You might consider selling their business to another company that offers better customer service or reliable online transactions.
What should you do? Accepting payments on your website is essential.
It is essential to make your customers feel safe when they buy from your ecommerce site. This includes encrypting their data so hackers cannot steal it. It also includes funding options such as PayPal that will allow them to use their credit cards securely even if they are not members.
These are other features that you should look out for in an online payment processor
There are many features that can make it easier for you and your client to receive payments from affiliates, enter donation data, or solicit money via PayPal. These are the features:
Customers can be annoyed when they have to create an account to order from your website. To give customers a choice, you can enable Facebook login, Google Plus login or your own site login.
Integrated Payment Processor
Ensure that you choose a payment processor that has an online presence. This will make it easy for customers to find them. Many companies offer customer support right from their website. So, questions about fees and refunds can be quickly answered.
Multiple Authentication Levels
Customers should be aware that they’re on a secure website by security seals, proof, or other indicators. PayPal is easy to use for some customers. You could lose sales if you don’t offer SSL certificate protection, or if the confirmation page displays only the word “Secure”,
SSL Certificate
The easiest way to determine the security of a payment processor, is to look at their URL in their browser’s address field. Always add a “s” after http:// to indicate that your site is secure. Without this small detail, customers may not trust you with sensitive information which increases customer service calls/emails/complaints about being hacked or having their personal data stolen.
Security Seals and Proof
Security seals are digitally signed, or popup security windows which show you current security status, company, transaction ID number, and more. A proof is basically an image of the customer’s computer screen that shows their information being transmitted through encrypted SSL lines. This makes it easier for customers to place their credit card information on pages that are more secure, which in turn increases conversions.
Visual Process Indicator
Customers need to know what they are buying when you offer too many options during checkout (such size, color choices, shipping options, tax preferences). Instead of having separate pages for T-shirts, Hats, and Sweatshirts, you could group them under one image using dropdown boxes. Although it may be easier to keep one page, it is not as simple for customers to understand what they are purchasing.
Optimized Checkout Design
Customers should not feel overwhelmed or confused when they review their order options at checkout. Limit your options so that each selection is meaningful enough to make a difference whether someone chooses a medium or large T-shirt. If you don’t like the idea of having three shipping options, just allow two (expedited delivery and standard). Your customers will appreciate you understanding that they don’t have hours, days, or weeks to purchase something online. This will naturally increase your sales.
Confirmation Page
Customers love to have a confirmation page that confirms the transaction. However, you don’t have to provide every detail about the purchase. A customer purchasing a silk scarf may not care about the number of knots or where it was shipped from. They only want to know if their payment went through (to decrease chargebacks) as well as if they will receive the product on time (to minimize complaints).
Contact Information
This should be clearly displayed because someone may want to contact you directly, for instance, because they no longer wish receive newsletters or emails from you. It’s possible for someone to change their mind or realize they should have contacted you sooner regarding a problem (e.g., a complaint).
Refund and Return Policy
Customers should have access to your refund and return policy on your website before they buy anything. Sometimes the customer doesn’t have to ask for one. You can just offer it. It is a great idea to have contact information on every page.
In addition, be sure that your website is accessible for customers with disabilities because you never know when someone may have a visual or hearing impairment/disability which restricts their ability to access information (online). It’s not a good idea for someone to be frustrated reading your checkout page, then go on to leave the site without buying anything.
We can help you find the best payment system for your company Balanced Process Partners will help you. Contact us at (800)354-6256 to discuss these options.