Online customers prefer to order things on the go, so they want them delivered as soon as possible. This means you must ensure that your payment system doesn’t discourage these customers from placing orders.
Here are some proven ways to achieve this.
1. A range of payment methods
Customers might choose a different type of payment to make their choice easier. Think about how you would feel if all the payment options were removed because one or two didn’t work with your internet connection. You should instead offer them a wide range of payment options to make their experience with your company enjoyable.
2. Deliver a Consistent Designs
Consider how consistent your payment pages will look with the rest of the site when designing them for the first time. This will ensure that your customers don’t become confused about what they see. You should avoid changing things simply because you like it or following other types of websites. Consistency is essential for all websites, but even more so when it comes to payment processing. Changes to your payment process should be considered. You can reuse the same designs from different sections of your website as long as you do it well.
3. Ask for Essential Information Only
Don’t ask customers for additional information when they make a payment. Customers love to be acknowledged and random fields on your checkout page will make them feel excluded. Make sure this page is simple to understand in order to encourage conversions and reduce abandoned carts.
4. Allow Payments Without Requiring an Account
Customers want what they pay for instantly. If you ask them to register before they check out or fill in any details, they may leave your website and search elsewhere. It is best to allow customers to check out quickly and without needing registration. This will help you increase sales and make your customers happier.
5. Protect Privacy and Security
Make sure your customers know that the payment page you design is secure by giving only the relevant information. Affirm that they will not share their payment information with anyone without their consent. This will build trust between you and increase your ability to encourage people buy from you more often.
6. Make Clear Calls for Action
It should communicate urgency through your payment process. The payment process should have a call to actions button. This will let people know what they need next to complete their purchase. You can, for example, add a “Buy” button to your website if you use PayPal. Once the user clicks it, they will be taken on to PayPal’s site where they can log in to complete their purchase. This allows them to clearly understand what you want.
7. Fix Errors
You should avoid making payment errors such as sending people back, returning them to pages that they didn’t go to or sending them to another page. Don’t force users to follow unhelpful steps. This could make it more difficult for customers who may not be familiar with the process. It should not be difficult for customers to resolve any issues that might prevent them from making a purchase.
8. Reflect on your Payment Process Regularly
Your payment process should be reviewed regularly. Make any changes necessary to make sure it is in line with your customers’ needs. They might stop buying from you if they find it difficult to use. Good design should engage the customer and encourage them to do what they want. You can increase sales and reduce customer frustration by making this kind of change.
Finding the right payment process to tackle all the ways above to make it easier for your customer requires a qualified company that has multiple options available to you. Balanced Processing Partners can walk you through all the options you have to ensure you get the best results for your customers. Contact us at (800) 354-6256.